It will be clean: how cosmetics work with the anti-pollution mark
Dermatologists have finally recognized that city dust, dirt, and computer radiation leave an imprint on the condition of our skin. And the beauty brands immediately declared war on them! Are Anti-Pollution cosmetics really able to protect us from environmental damage?
In the rhythm of a big city
It's no secret that the environmental situation in the world is far from ideal. While some are fighting to save rare plants, others are thinking about how to protect themselves. It is believed that dirty air and dust lead to increased sensitivity and reactivity of the skin, as well as peeling, the formation of comedones and premature aging. And it is useless to resist here – you do not plan to move to the Alps in the near future? The only way to protect yourself is to regularly use products with the SPF factor and cosmetics with a special marker.
Mark of conformity
On the packaging of a beauty product that protects the skin from environmental hazards, as a rule, there is a fashionable Anti-Pollution label, the literal translation of which sounds like “against pollution”. “At present, this is one of the existing trends in cosmetics, as an increasing number of studies confirm the fact that atmospheric pollution resulting from the poor ecology of modern cities negatively affects human health and, in particular, the condition of his skin,” explains Clarins training manager Victoria Barishpolec. According to statistics, the skin of those who live in a city with a population of one million people is more prone to dryness and dehydration, although this does not interfere with it at times giving off a greasy shine and clogged pores in the T-zone.
The compositions of funds targeted at residents of megacities contain completely different components, from antioxidants to vitamins. The Kiehl’s brand, for example, uses spherical cellulose particles for these purposes. “They have a porous structure that forms a physical barrier on the surface of the skin, preventing the penetration of harmful substances through the natural protective barrier,” says Oksana Prokhorova, training manager at Kiehl’s. Clarins experts foresaw trouble back in the early 90s, when they first patented their Anti-Pollution package. It consists of active ingredients of plant origin, designed to withstand the harmful effects of pollution on the skin.
Alone at home
If you think that you need to protect yourself from bad ecology only before going out, then you are mistaken. Due to the constant movement of air (for example, when the window remains open), external contaminants penetrate into closed rooms. “In addition, there are pollution caused by household activities (in particular, heating and burning candles indoors, along with tobacco smoke, the use of cleaning products and other household chemicals, etc.),” continues Victoria Barishpolets. "These contaminants lead to skin damage, resulting in signs of premature aging of the skin and the deterioration of its condition in General.
A separate unit of Anti-Pollution is cosmetics that protects against blue light, or, more simply, digital radiation. There is still a lot of controversy surrounding this topic: can a computer or smartphone do any harm to the skin? But the fact remains – more and more funds are being issued for digital-dependent. “At the moment, this is more of a marketing ploy of manufacturers, since studies on the negative effects of blue light (HEV – High-Energy Visible light) are still being conducted. Reliable data is not yet available due to the fact that the duration of the tests and the number of people who participated in them are very small, ”says Victoria Barishpolets.
HEV filters, as a rule, include antioxidants, but their composition cannot be called exclusive. Therefore, if you spend a lot of time at the computer, you can safely use any remedy with vitamin C and flavonoids.
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